PPC Interview Questions and Answers for 2-3 Year Experienced
- How will you increase conversion rates?
By creating ads using match keywords and tightly themed ad groups, it is easy to target users to a campaign and increase conversions. - What is the limit for the number of characters for Adwords ad?
First Description line: 25 characters
Second Description line: 35 characters
Destination URL: 1024 characters
No images permitted in URL - What is CTR and how it is calculated?
CTR stands for Click through rate and reveals the number of visitors who visited an ad on the web page. The formula for CTR is==Number of click / Number of impressions X 100
This gives the percentage of customers who viewed an ad. - What are the important types of Keywords?
Keywords are classified on the basis of the probability for clicking by visitors. The categories are…
Research Keywords: Contains one or two words – Tea
Consideration: Contain two or three words – Green Tea
Purchase: More than three words – buy loose green tea
Loyalty: Must be short – Starbucks - What are the other options for bidding other than C-P-C?
Beyond CPC other options include CPM (Cost per Thousand Impression) and Cost per Action. - Mention some of the automatic bidding strategies?
The different automatic bidding strategies in AdWords are:
Maximise clicks: It is a way of automatically managing a bid to obtain maximum likes as per the budget.
Target search page location: This bid will increase the chance of ad display at the top of the google search page or the 1st search page.
Target out ranking share: This automatic setting of bids will outrank a domain.
Target CPA: This bid will seek to get maximum conversions as per the target CPA.
Enhance CPC: This type automatically adjusts bids to maximize conversions. - How will you describe Google Ad API?
Google Ad API is meant for third parties and big tech-savvy advertisers. Here the developers have to build an application to interact with the Google AdWords server. - Is there a method to track conversions in Google AdWords?
Conversions are trackable by basic tracking code provided by Adwords by modifying the additional code that is unique to certain platforms.
In view-through conversion window, a person can see his ad but cannot click it. He can also access the search funnels inside tools and analysis to know when customers click will click an ad for the first time and can see an ad before getting converted.