Is Facebook Launching a TikTok Competitor?

Facebook had currently stated it will launch new consumer-focused apps.
With Facebook roping in former Google employee Jason Toff for a key portfolio, hypothesis is rife about the social networking large preparing the launch of a serious competitor to the short video-sharing app TikTok.
Toff, who beforehand served as the General Manager for Twitter’s short-video sharing carrier Vine, has joined as Facebook’s Product Management Director to lead the company’s these days shaped New Product Experimentation (NPE) team.
“I suppose it’s a proper time to share what I’m up to next! In two weeks, I’ll be joining Facebook as a PM Director beginning up a new initiative beneath the currently formed NPE team,” Toff introduced on Twitter on Monday.
Announced final week, Facebook’s NPE group is aimed at growing experimental apps for shoppers who are nevertheless slightly eliminated from the core Facebook brand.
In Google, Toff worked on Virtual Reality (VR) projects as nicely as on Google’s in-house Area a hundred and twenty incubator — which is comparable in thinking to Facebook’s NPE team, The Verge reported.
While Toff stated he ought to no longer expose small print of what he is working on, his Twitter publish stated he is looking to appoint a crew of UX designers and engineers to work on the project.
The world’s biggest social media platform last week announced that it will begin to launch new consumer-focused apps underneath the developer title “NPE Team, from Facebook.”
“NPE Team apps will be aligned with Facebook’s mission of giving humans the strength to build neighborhood however will focal point on delivery totally new experiences. We determined to use this separate company name to assist set the fabulous expectations with users that NPE Team apps will alternate very rapidly and will be shut down if we research that they’re now not beneficial to people,” Facebook said.
Owned by using Beijing-based start-up ByteDance, TikTok noticed its first-time installs develop about 28 per cent year-over-year for the first half of of 2019 to nearly 344 million global despite a two-week ban in India all through Q2, printed an estimate by using cellular app Genius firm Sensor Tower.

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