The personalized nutrition market is expected to grow at a CAGR of over 16% during 2021-2026.
Increasing disposable income in the developing regions and fast integration of digital healthcare technologies are gaining traction. The major countries create demand for personalized nutrition products, such as the US, China, and Japan. In recent years, increasing consumer awareness towards health and a better understanding of health and fitness are significant factors driving the demand in the personalized nutrition market across several regions.
Did you know, Segterra one of the players in the market, is offering the InsideTracker platform? The company provides personalized nutrition and fitness plans based on blood testing, DNA, and lifestyle habits. The high acceptance of technologies is helping in food consumption and healthcare plans and support in shaping the food and healthcare industry.
Amazon Fresh has collaborated with Habit to deliver customized health plans to consumers. Personalized Nutrition Innovation Summit is a forum for CEO and founders of innovative personalized nutrition and startups to meet potential partners and investors.
PERSONALIZED NUTRITION MARKET SEGMENTATION
The personalized nutrition market research report includes a detailed segmentation by product, form, application, end-user, geography. Dietary supplements and nutraceuticals products have high potential in the Asia Pacific region. This segment accounts for over 52% of the APAC market share due to the increasing health awareness and personalized health diet plans. The usage frequency of nutraceuticals in developed countries is nearly 50% to 70% and is majorly used by females.
The acceptance of functional food and beverage products have high potential in the European region. Personalized sports nutrition is designed to modify food recommendations to improve direct and indirect factors that influence athletic performance. In China, the process for dietary supplement requires strict testing compared to the US, processes pharmaceutical approval.
The discovery of compounds such as vitamins, minerals, micronutrients, and other pigments has led to the advent of dietary supplements. It is growing at a CAGR of around 14% in the market. The aqueous coating solution is used to coat the tablets as it makes the tablet safe, protective, and easy to swallow, and the usage of this solution is booming in the supplements segment. Athletes, weightlifters, older adults, and people with chronic disease could require more general protein intake recommendations, pushing the growth of the powder-based supplement across the globe.
Consuming a nutritious diet is essential to maintain a healthy weight and attain the necessary nutrients for healthy body function. People are shifting toward personalized health advice as an individual can get dietary advice tailored explicitly according to the genotype to prevent and treat chronic diseases. Maintaining a healthy weight and eating is crucial for a sportsperson. Personalized nutrition plays a significant role in the sports nutrition market. DNAfit, one of the prominent players, is offering sports nutrition based on DNA.
The companies are collecting health information or nutritional status through tests or devices. They interpret the collected data and offer recommendations for ingredients according to consumer’s diet requirements. Nowadays, direct-to-consumer genetic testing kits are provided to customers through players’ websites, advertisements, or the internet.
The personalized recommendation is increasing in the hospital patient consumption of protein and calories and improving clinical nutrition outcomes. The healthcare tends, such as short length of stay in acute care facilities, shifted the bulk of nutrition education and nutrition therapy to the ambulatory setting to boost the global market demand.
BASF SE, Herbalife Nutrition, DSM, Nutrigenomix, and Amway are some of the major vendors in the market. Personalized nutrition companies are adopting innovative technologies to retain a strong position in the global healthcare industry.
Players are manufacturing personalized nutrition with advanced product specifications. Players are creating a unique value proposition to sustain in the highly competitive environment.
Amway, an entrepreneur, leading in the health and wellness organization. Amway operates its business with a multilevel model and direct selling strategy, enabling its consumer to become the company’s brand ambassadors.
source by :- https://www.businesswire.com/news/home/20210629005587/en/Global-Personalized-Nutrition-Market-Report-2021-2026-Increasing-Consumer-Awareness-Towards-Health-and-a-Better-Understanding-of-Health-and-Fitness—ResearchAndMarkets.com