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SEO Questions and Answers to Help You Nail your Job Interview

1 What gets ranked in Google?

Ans. Sometimes a trick question. Most people would think and say it’s websites but it’s actually individual web pages that get ranked, but, that said, the domain as a whole plays a role in determining which page gets ranked.
Make sure to distinguish this during your seo interview.2 What is web hosting?Ans. Web hosting is access to space on a server to store a website. The server needs to be connected to the internet, which usually is through a data center.3 What is web crawling?Ans. Crawling is the process where a Google bot systematically crawls the World Wide Web. It can also be called a spider or spider bot and it’s usually to index or update pages.
abraham lincoln serp 4 What is a SERP?Ans. Search Engine Results Pages (SERPs) are the pages displayed by search engines in response to a query by a searcher. It can be used when explaining results, for example:
“the page is currently #1 in the SERPs”.5 What is an organic search result?Ans. These are the unpaid search results displayed by Google in response to a query by a searcher. Known as the SERPs (Search Engine Results Page). You’ll find them just under the paid results at the top of the page.6 What is a paid search engine result?Ans. Paid search is where advertisers pay to have their ads displayed on the search results. Typically it’s an auctioned based system called PPC (Pay Per Click) where advertisers can bid to have their ad shown first. They are normally placed at the top and bottom of the page.
autocomplete result7 What is “Google Suggest” or “Autocomplete”?Ans. Google Suggest or Autocomplete is a function Google offers when making a search. As you start typing in the search box a box drops down giving you options to finish your search.
Google wants to help you save time by finishing your search request. As SEOs it’s also a resource of what Google sees as the most popular searches using a base word.
You can use this function to find keyword ideas because if Google adds a search term to Google Suggest it’s because they deem it a popular search.8 What is a keyword?Ans. Keywords are words or phrases that searchers might use in searches related to your website’s content. Also known as search queries.
Google will look at the image, metadata, and content on your page and try to determine what the page is about by identifying specific keywords used regularly on the page in question.9 Why are keywords important?Ans. Keywords are the connection between what people are searching for and your website. Without the right ones, your website won’t target the right searchers.
Choosing the right keywords and using them, together with synonyms, in the right places on your page (for example in headers and the first paragraph) will ensure Google understands who will most benefit from finding you. And most notably, searchers that are most likely to buy.10 How would you describe On-page SEO?Ans. On-page optimization (or On-page SEO) means the changes you can implement on the website to optimize the site and gain improvements in rankings. Changes can include meta descriptions, content optimization, structuring, and increasing page-load speed.

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