PPC Interview Questions and Answers for Freshers

  1. What do you mean by Adwords?
    Adwords are systems designed by Google to assist in marketing product or services in Google search engine and affiliated sites. It places a text ad that will appear when people search for phrases associated with an offering.
  2. Explain how Adwords work?
    Adwords work through a bidding system in which the ad with a higher bidding price will appear on top of the Google page. Adwords works on “pay per click” principle, which means you need to pay only for the amount you bid if someone taps the ad as a result of a web search.
  3. Why is Google Adwords strategic in improving traffic?
    Unlike traffic that flows from web surfing for information, the traffic via pay per click is clear what they are clicking on and what they want to buy. So visitors coming through Adwords are more valuable than a million other visitors.
  4. Explain what is Ad rank?
    Ad rank is your ad position on Google page and is decided by the bid made for that keyword and quality score.
  5. Explain how does Ad rank impact Cost-Per-Click?
    Ad rank defines the actual cost-per-click that the competitors have to pay when their ads are clicked. The CPC can be calculated by the following method.
    Your Price = The ad rank of the person below you/ your quality score + $0.01
  6. What is the procedure of Google auction work?
    Each month, billions of auctions happen so that the users find the ads they are looking for. The search engine processes the request and runs the auction to allocate the ad positions to each advertiser of CPC.
  7. What is Google Quality Score?
    Google’s quality score determines the benefit and relevance of an ad to the user. It is based on the ad’s CTR, quality of landing page and keyword relevance. A higher quality score for the keywords will save money and earn better ad ranking.
  8. What is an ad group in Google Adwords?
    An ad group contains keywords, advertisements, and landing pages. Google rewards Adword campaigns carrying well-structured ad groups. Make sure that there is no inclusion of all keywords into the single ad group and organize keywords on the basis of themes.
  9. Explain what is conversion optimizer in Adwords?
    Google Adwords use Conversion Optimizer for manipulation to decide who clicks on the ad. This maximizes return on investment.
  10. Mention some of the Google Adword Ad Extensions?
    Different types of ad extensions enhance traffic. Some of the common Ad extensions in Adwords are
    Social Annotations
    Call Extensions
    Seller ratings
    Location Extensions
    Offer Ads
    Mobile app extensions
    Communication Ad
    Image drop down Ad extension
    Review extension

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