Katie Sturino and Stitch Fix Created the Ultimate Summer Collection—and Everything’s Available in Sizes 0 Through 24
Is your summer season mood “always on vacation”? Whether it’s real or metaphorical, Katie Sturino has your dresser figured out.
The girl behind The 12ish Style has a brand-new sketch partnership—this time with the on-line private styling service Stitch Fix—made for a client with a sense of wanderlust. The 21-piece capsule collection is filled with easy, breezy, colourful summer time portions stimulated by Sturino’s upcoming honeymoon in Italy. (It’s correctly titled Summer in Amalfi.)
“I usually dress like I’m about to go on holiday somewhere,” Sturino tells Glamour. “I feel that’s the theme of the collection: You can style it for the workplace or pack the entire thing and take it on a trip. It’s fun, breathable. I don’t think you’re going to want to throw these pieces away. You purchase the caftan and you’re going to wear it next summer, the summer after.”
Because this is Stitch Fix and due to the fact Sturino’s long been a vocal recommend for size inclusivity in the trend industry, the entirety will be available in sizes 0 via 24 and XS via 3X. This isn’t the company’s first influencer partnership (it had an unique launch of Julia Engel’s Gal Meets Glam clothes beforehand this year), but it is genuinely its largest, both in phrases of product and sizing. This is, however, the first time Sturino has designed some thing in each straight and plus sizes. “Collaborations I’ve accomplished in the previous have been solely plus—which I suppose is best and necessary, however it does continue to breed an issue of separation,” she says. “I virtually like that I can gown all my friends who are exceptional sizes.” Prices are simply as accessible, ranging from $54 to $98.
Sturino began talking to Stitch Fix about a possible collaboration back in October, when she visited the company’s HQ in San Francisco. A few things caught her eye, however what virtually impressed her used to be assembly an in-house healthy specialist who helps inform its product selection, mainly for its plus-size customers. “What I’ve found with Stitch Fix is that it takes one or two boxes for you to get in a rhythm, but the one component that happens each single time is [good] fit,” she says.
Sturino knows precisely what she likes and what she does not when it comes to clothes: “I do not prefer a shirt to hit at the clavicle, I favor it to go lower; I don’t prefer my skirts to go under my knee; I’m certainly suitable with a mini. There are certain things that are assumed with plus-size clothing. I feel—I hope—in my first collection, I’ve taken a stab at bringing in some things I select to put on and that I assume different women do too.”
A few matters were very necessary to Sturino in the making of this collection. First, she had to truly want to wear the whole thing in it. Second, the fabrics needed to be on point. “When I touch it, I like it—I don’t experience it’s low priced or gross or something I would put on for one second and take off,” she says.
The series is a marriage of Stitch Fix’s information and grasp of what its customer loves and Sturino’s want to mission positive notions about what human beings of a certain measurement wear. Caftans are a massive one: “People assume they can’t wear them because there’s so a good deal fabric…. We’re about to change people’s minds.” It goes back to Sturino’s very own philosophy when it comes to fashion (“I’m constantly like, ‘Just attempt it on,’”), which aligns with the issue of discovery it truly is central to Stitch Fix’s business, of curating a determination of portions tailor-made to every man or woman shopper. Sturino can individually attest to this: “They sent me this purple jumpsuit that I never, ever would’ve picked out—not due to the fact I don’t like jumpsuits, but due to the fact I wasn’t acquainted with the company and the reduce was a little more formal [than what I’d normally wear]. Now I love it. I’ve worn it to two distinctive talking events.” There are pieces in this series that the Stitch Fix patron “will experience safe in,” like a wrap dress, and others that would possibly be outdoor their alleviation zone—exactly the place Sturino wishes them to be.
“I favor the girl who appears at her dimension 2 buddy and loves her outfit but doesn’t think she can wear anything but black jersey to say, ‘Oh, I can wear that too,’” Sturino says. “I choose her to feel like she belongs, and that she can take part in this as well.”
Stitch Fix is an online styling service, which capability in order to store Sturino’s collection, you will need to sign up and create a fashion profile. At this point, there is no fee—you just fill out your preferences and request portions from Katie Sturino x Stitch Fix to be protected in a Fix (what the enterprise calls its boxes). The $20 styling price comes into play when a Fix is shipped to you; however, that’ll be credited toward any purchases that come from the shipment (i.e., a $78 caftan will be $58 to buy).
Katie Sturino x Stitch Fix’s Summer in Amalfi series drops today. But this is solely phase one—she’s already questioning beforehand to future seasons and to what different fashion voids she can fill. “For future collections, I’m making extra things that are tougher to find,” she says. “It’s virtually pushed my fashion and challenged me to seem deeper and see what else I like.”
