Exclusive: First look at Shyamal & Bhumika’s Hyderabad store

Here’s all you want to comprehend about the clothier couple’s first-ever shop in south India
Over the route of the previous two decades, Shyamal & Bhumika’s couture identification has been developed on a solid bedrock of old-meets-new. The clothier duo has made a deep-dive into India’s sartorial legacy for inspiration, typically served in opposition to the canvas of their present day sensibilities. Today, the label enjoys an audience in the cultural hotspots of the country, with a retail footprint that boasts of flagship shops in Ahmedabad, New Delhi and Mumbai. The couture couple will now be searching at conquering the southern frontier with the launch of their first outpost in Hyderabad.
Situated in the elite precinct of Banjara Hills, the flagship store is sprawled luxuriously over 5,000 square feet. In maintaining with the plan signature of the label’s existing shops around the country, the new house seeks inspiration from the havelis of Ahmedabad—a city shut to the couple’s coronary heart as it served as the birthplace of their label. Upon on foot into the luxuriously anointed space, you’ll be greeted with the designers’ runway-ready lineup of womenswear and menswear, standing in resplendent glory against the tricky wall carvings estimated with the aid of the duo.
For the designers, the desire of Hyderabad for their first southern outpost used to be fairly simple. “The town is prosperous in tradition and heritage, and human beings price handcraft which is synonymous with our brand. Our shop is placed in Banjara Hills, which serves as Hyderabad’s main luxury and way of life space. The market is additionally on hand to other cities in the south, making it one of the top locations,” says Shodhan.
The new house will play host to the label’s latest collections, including Memoirs of a Maharani and The Renaissance Muse. “The former is stimulated by means of the sartorial splendour of the 17th- century royal courts, and focuses on a variety of uncommon embroideries like marodi, zardozi, aari, as well as beautiful floral vines embroidered in metal thread alongside the necklines and fantastically embroidered jaals. The Renaissance Muse collection, on the different hand, attracts from the iconic duration of Renaissance the place art, architecture, tune and couture have been reborn from the medieval a long time to relay a modern aesthetic. Intricate important points reflecting the generation have been showcased the usage of the age-old craft of zardozi,” says the designer.