Top 15 Frequently Asked Marketing Interview Questions Answers

Are you afraid of what type of questions will be asked in a marketing interview? It is normal for everyone to be intimidated by interviews and when there is cut-throat competition in the field, it makes it even more difficult. This article will help you to be prepared for some of the important questions that are asked in a marketing interview.
Different industries have different marketing interview questions that are focussed on the work. However, most of the questions that are asked have a common theme about how well you know your marketing basics and core processes that are involved in it. Usually, the questions fall into three different categories:
Skill-based questions
Situational questions
Interpersonal/Personality questions
Skill-based questions
These questions determine your technical knowledge of marketing are the most important ones:
Q1. What are the 8 Ps of marketing?
Ans. The 8 Ps of marketing are – product, place and time, price, promotion, process, physical environment, people, and productivity and quality.
Q2. What is your expertise – B2B or B2C?
Ans. If you are interviewing for a B2B profile and you have only worked in a B2C profile, be sure to show how you can transfer your skills in that area to the current situation.
Q3. Name 5 essential elements of a marketing campaign
Ans. The five essential elements of a successful marketing campaign are – 1) the target, 2) the value proposition, 3) the call-to-action message, 4) the delivery method and 5) the follow-up.
Q4. What are the marketing channels that you have experience working in?
Ans. This question is to test your knowledge in the marketing channels that you have worked with. So, do not just mention the channels but describe how you used them to deliver successful marketing campaigns.
Q5. Are you familiar with any analytics platform? What are the platforms that you used in your previous job?
Ans. Mention the platforms that you have worked with and how it has helped in your marketing plans.
Q6. Can you give us a customer trend that is happening in our industry right now?
Ans. This shows how prepared you are for the interview. Before going for the interview, go through the industry news and understand what are the current trends and customer insights.
Q7. How did you measure the impact of a successful campaign for a product that you marketed?
Ans. Describe the metrics that you fixed before starting the campaign and how you measured those metrics. Explain how you analysed those metrics and turned them into meaningful patterns which showed the impact.
Q8. What can be the best approach to increase website traffic?
Ans. We can achieve this by various ways –
Ensuring good user experience
Building referral traffic
Performing on-page SEO
Targeting long-tail keywords
Using landing pages
Q9. What are some useful digital marketing tools?
Ans. There are a range of free digital marketing tools available to streamline the everyday management of a website, including –
Google Analytics
Keyword Planner
Alexa
Rank Watch
Kissmetrics
SEMrush
HootSuite
MailChimp
BuzzSumo
Moz Learning Center
Q10. What are the limitations of online marketing?
Ans. There are certain limitations of online marketing, major being –
Online marketing requires money
Chances of cyber attack prevail
Requires time to generate results
Takes time to build trust as compared to conventional marketing
Q11. What is Google AdWords Remarketing?
Ans. Google AdWords Remarketing is a Google service, allowing the companies and brands to target an audience who has already visited the given website. This is a methodology to drive traffic on the website and convert visitors into consumers.
Q12. What is a responsive website?
Ans. A website that offers an optimal viewing experience to the user with easy navigation and reading is a responsive website. It is created using responsive web design (RWD) and is compatible with the most popularly used web-browsers and mobile devices.
Q13. Do you have any idea about AMP?
Ans. AMP is the abbreviation for Accelerated Mobile Pages. It is a joint project of Google and Twitter for making fast mobile pages. It is an open source initiative, which is lightweight and fast to load.
Q14. What is Keyword Streaming?
Ans. Keyword streaming is a popular SEO methodology that is used to draw extraordinary traffic draw to the websites. In this method, popular keywords are further optimized to maximize the reach.
Q15. What is the use and importance of anchor tag in SEO?
Ans. Anchor tag is a clickable text on a hyperlink. It helps to create a link that has a relevant text on website/webpage. It should be relevant to the page you will be linking to. A proper use of an anchor text helps a linked page to rank for the particular set of keywords on search engines.