An Email Marketing Campaign Derived from API Integration

What are integrations?

Looking for more conversation rate on your new website build up with headless WordPress Themes 90+ speed.Email integrations are like augmentations. Email can only do so much on its own, but with the help of integrations, it can be stretched to do more. These integrated emails may automate campaigns, target VIPs, and re-engage subscribers, among other things. While employing email’s basic capabilities may get you somewhere in the realm of email marketing, neglecting integrations means you’re losing out on a lot of useful features. It might be the difference between a decent and great email marketing strategy.

Why should you integrate your email?

Today’s most successful marketing medium is email marketing. An email has the greatest ROI of any marketing medium, according to a recent analysis by Brafton, beating out social media, sponsored search, TV, and radio, among others. However, the quality and data in your email lists will have a big impact on your company’s email marketing performance. According to studies, marketers that have detailed information on their subscribers and use it to segment their lists and conduct focused messages generate 760 percent more money than those who don’t.

That data may reside in your CRM tool for sales companies, or it may reside in your selected e-commerce platform for online shops. Data is made instantly available by connecting these tools with your email marketing system, allowing you to segment your lists, add dynamic content to emails, and even send automated email campaigns to consumers. All of this leads to more relevant and enticing email marketing, which results in more income for your company.

Benefits of integrating CRM with your email marketing

CRM helps you to consolidate all your email marketing infrastructure into a single, easy-to-manage location. You can communicate, schedule, and organize easily than ever before from this portal. With this new technology, you’ll be able to interact with and understand your consumers in ways that you couldn’t before, perhaps leading to increased engagement.

When is the best time to send email campaigns?

It takes more than outstanding content to create effective email marketing. To develop an interesting campaign, numerous factors must come together. One of the most crucial aspects is your timing, as not everyone is always checking their email. People are more likely to check their email and engage with information at times of the day and week. According to studies, the greatest time to catch individuals checking their email is throughout the workday, particularly during the first half. As nightfall approaches, the sights begin to fade.

 

The best times to send emails are between 9 a.m. and 5 p.m., so make sure you send them out during those hours. Lunchtime is a no-go zone as well.

Convert prospects to customers.

According to studies, more than half of the leads generated are qualified but not yet ready to purchase. It’s probably your job as a marketer to guide these leads along the sales funnel until they make a purchase. An email marketing campaign is an excellent approach to accomplish this.

 

You may build up a series of automatic lead nurturing emails that go out to prospects with guides, videos, and customer case studies by combining your CRM and email marketing technology. This will assist them to understand how your product may benefit them, leading them farther down the purchasing cycle until your salespeople are ready to complete the deal.

Upsell and cross-sell promotions

 

Once you’ve successfully converted a lead to a client, the revenue potential doesn’t end. Once you’ve closed a client, your CRM stores all the information about the things they bought, allowing you to target specific consumers with advertisements for products and services they didn’t buy. You may send highly relevant campaign offers on these other items by combining your CRM with your email marketing technology.

Event invitations

Events are a great method to educate potential consumers about the value of your products while also up-selling additional products to existing customers. The most efficient approach to deliver an invitation to your prospects and contacts is via email. You may create a targeted campaign by region if you’re hosting a live event or exhibiting at a trade fair. If you’re giving a dinner in Austin, for example, you can quickly generate an email list with all your connections in the surrounding zip codes. In this manner, you can only target those who are likely to be able to attend the event. You may target your contacts based on product interest or cross-sell/up-sell chances if it’s an on-demand event, such as an internet webcast.