Eye on Cloud, Google expands its marketing team in India

The push comes as Google sees normal corporations adopting transferring their IT infrastructure in the direction of the cloud to be agile and compete with Indian unicorns.

Google is stepping its sales groups in India as it appears to woo more firms to host applications on its cloud platform as it aggressively competes with competitors such as Microsoft’s Azure and Amazon Web Services in the country.
The push comes as Google sees ordinary organizations adopting moving their IT infrastructure toward the cloud to be agile and compete with Indian unicorns who have leveraged the pay as you use model of internet hosting applications on the cloud. Google is also searching to tap the public cloud commercial enterprise in India.
Rick Harshman, Managing Director, Google Cloud, APAC instructed ET that the company’s growth approach in India would be pushed through adoption of multi cloud strategies through massive groups and with a push of its new open cloud platform, Anthos.
According to Harshman, in the remaining 12-18 months giant organizations in India have extended the pace of transferring their on-premise purposes to the cloud.
“The factor that genuinely is riding the organizations in my non-public opinion is there’s so tons greater opposition now,” he said. “Its due to the fact cloud has been an enabler for so many of these unicorns on a world groundwork and right here in India…You seem at Ola, Byju,Truecaller, Hike or Sharechat – none of these agencies existed a few years in the past and they are disrupting how normal companies work,” Harshman said. “Cloud is enabling a democratisation of IT and first-rate ideas to come to the forefront faster…Traditional agencies (therefore) have to be revolutionary and agile.”
The corporation has been receiving the maximum investment to grow headcount amongst different Google product companies, he added. Google Cloud is going to triple its sales group in India and add two greater centres to its APAC operations with the aid of the give up of 2019. It currently has seven centres. The company also announced that it has slashed the prices of its cloud skilling applications for the Indian market.
According to analysts, Google Cloud lags at the back of Amazon Web Services and Microsoft Azure in the international market.
Harshman said that the approach to increase market share in India would be to tackle the wishes of enterprises who are an increasing number of relying on multi cloud strategies and to increase the penetration of its cloud agnostic Anthos product.
“The actuality is we see more and extra companies going forward with a multi cloud strategy. There’s now not one CEO, CIO or CFO that I talk to in India or somewhere else who is pronouncing I’m only going to work with one (cloud) provider. Crux for them is skilling up on every cloud provider’s proprietary APIs, tech stack and that takes a lengthy time and can be costly.This is the place we assume Anthos will be a differentiator ” he said.
He brought that the most interested industries round Anthos in India and globally have been BFSI, telecom and media, retail and manufacturing. “Anthos does enable us to seize up on market share. We essentially agree with that it will be the working system of the cloud.”
The enterprise has also recognized the public quarter as a key increase industry for its services and said that it regarded ahead to aiding the government’s digital and fintech initiatives “One of the requirements that you have is Meity empanelled and we anticipate that we will get that empanelment in the close to future,” said Harshman. two